The Internet can be so frustrating. On a daily basis, I find myself cursing the very thing that I love. One minute, I’m obsessed with watching a client’s business/social media accounts grow, and the next I’m on the verge of punching my computer screen. There are tons of tutorial videos, eBooks, and even other bloggers that can help with so much of the blogging/social media frustrations. Maybe I’m a bit different, but I prefer a physical book. Something I can hold in my hand. I like having them for reference; being able to put post it notes on certain pages, make notes, use a highlighter. Saving links to your “favorites list” and using the highlighter on Kindle just isn’t the same. (Although the Kindle can be awesome!)
Today, I thought I’d share with you a few books that have been very helpful to me over the last two years.
1. Blog, Inc.: Blogging for Passion, Profit, and to Create Community
This book was written by Joy Cho, blogger at Oh Joy! In Blog Inc, she goes over all the basics of blogging. Everything from the platform and design you choose, to social media, to how to actually make money via your blog. It’s a short book, but it really gives you a good idea of what actually goes into starting and running a successful blog. It’s quite cheap and definitely worth the read if you’re a newbie!
2. Likeable Social Media
This is one of my ABSOLUTE FAVORITE BOOKS. Probably of all time. About two years ago, I decided I wanted a career in the area of social media marketing. This was one of the first books I discovered and I absolutely LOVE IT. I recommend it to anyone who wants to better their social media skills, at all.
Dave Kerpen is the CEO of Likeable Local (a software company) as well as chairman of Likeable Media, a social media marketing firm. His take on social media marketing is BRILLIANT. He focuses on how to build community, define and target your audience, and even goes into detail on how to deal with haters. It’s beautiful! If you only buy one book ever to help in your blogging/social media career, this would be the one to buy.
3. SEO Like I’m 5
This book was actually recommended to me by my mom’s friend, who went to a fancy college and got a fancy degree in marketing. (Which I clearly did not) She is a very smart woman, and in a list of books she recommended, this was one of my favorites. It’s pretty easy to read, and gives you the basics on search engine optimization. I’ll admit, in the very beginning, SEO was kind of hard to grasp. (Man, I feel lame typing that) But this book helped a lot. The title alone gives you a sense of, “I don’t get it, explain it as if you’re talking to a child!” It helped… a lot.
4. WordPress For Dummies
I realize not everyone uses WordPress, and not everyone is a fan of Dummies books. But I fall in both categories. I’ve always used WordPress, (even for personal websites before I launched my blog) but it was always such a pain to try and figure things out. Like I mentioned earlier, I can watch tutorials online and read other bloggers’ posts with their own tips, but nothing compares to having a hard copy in my hands as a reference guide. Any time I ran into a problem with WordPress, I’d grab my Dummies book and quickly found the solution. I am a big fan of Dummies books, and this one is absolutely a big help. Whatever platform you’re using, I’d suggest having a Dummies book on hand as a reference.
Let’s talk. Do you have a favorite book related to blogging and/or social media? I can always use more recommendations!